Saturday, March 27, 2010

Another cool video, VIV Magazine


Just wanted to share with you this video showing the all digital VIV Magazines take motion picture, for their cover as well as editorial material. This sure high budget stuff out of my league and I'm not even convinced I like the aesthetics they are going for, but I sure do love seeing these examples of magazines and companies adopting motion. It's a lot more work than still images only, but it produces a completely new kind of value. I'm sure that it's this type of creativity that will bring in new (hopefully paying) audiences to the crumbling magazine world.




Here's a demo of their editorial story as well:



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